Gregg Burkhalter
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"Personal Branding - Professional Success"

It's very important to have a strong personal brand. Companies understand that their employees' personal brands contribute largely to the company's success. Your personal brand will follow you throughout your professional career. It is a lot easier to build your personal brand correctly the first time than to try and rebuild it after you've damaged it.

LinkedIn is the digital home of your personal brand. Facebook might show your personality but LinkedIn is where your personal (professional) brand is nurtured and grown. Gregg will show you what makes a strong LinkedIn profile and explain how to use LinkedIn to develop your Personal Brand. You will leave with an outline of what you should be doing daily on LinkedIn to build relationships and your personal brand.